Yeshiva Derech Hatorah

At Yeshiva Derech Hatorah, every talmid and talmida is recognized as unique, with their own strengths, abilities, and potential. The hanhalah and teachers attentively educate each child with the goal of fostering warmth, confidence, and a deep love for Yiddishkeit. Our goal with this campaign was to bring that message to the forefront—ensuring that the school’s parents and the Cleveland community not only understood but felt the Yeshiva’s unwavering commitment to each student.

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Each child carries infinite potential—an entire world within them. From that foundation, a celestial theme evolved, where every student is likened to an entire world. This theme beautifully captured the Yeshiva’s mission to recognize and cultivate the unique potential in each child, empowering them to shine brightly in their own way.

Through in-depth brainstorming sessions together with the Yeshiva, we explored ways to communicate this powerful message. We ultimately arrived at a thematic concept that spoke profoundly to each student’s infinite value:

"Worth a Thousand Worlds – נפש אחת, עולם מלא"

With a finalized theme, a vibrant, fresh campaign took shape, brought to life with bold colors, striking visuals, and compelling copy. Our team designed stunning visuals that exuded warmth and authenticity. We conducted extensive research, gathering heartfelt testimonials from students, staff, and parents so that all materials communicated the emotional core of the Yeshiva’s mission. Every element of the campaign’s marketing materials, from signage and invitations to digital assets and event materials, reflected the theme’s cosmic energy and immediately conveyed palpable warmth for Yiddishkeit. Each child’s profound impact radiated from every page, with images of the Yeshiva’s precious talmidim and talmidos prominently featured, highlighting the world of difference each one makes.

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The campaign struck a powerful chord with parents, extended family, and staff. This deep resonance culminated in both exceptional participation and generous giving, leading to, B”H, a tremendous success. Over $1 million was raised, with the help of 306 ambassadors and over 2,000 donors. With over 650 people in attendance, the atmosphere in the room was nothing short of electric, a true testament to the Yeshiva’s impact and the community’s unwavering support.

It was especially gratifying to receive the following words from Rabbi Sender Stoll, the Yeshiva’s Executive Director. He shared his deep appreciation for the seamless process of bringing this campaign to life:

“From the initial conversations where we developed the theme and messaging to the constant creativity of your team, the school and its values were always represented in a moving way.”

Reflecting on his experience working with BLMG, he shared:

“Our partnership was the hishtadlus that Boruch Hashem enabled this campaign to propel the moisad into a new world. Every interaction with a BLMG employee is laced with a sweetness, refinement and an ehrelechkeit, which is a trickle down from you.”

This campaign is a testament to the Yeshiva’s vision and our commitment to bringing it to life. We’re incredibly grateful for the opportunity to partner with Yeshiva Derech Hatorah in such a meaningful way, and we look forward to continuing to nurture its growth.

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