Michael Bloomberg’s campaign aimed to secure the Jewish vote, especially in Jewish areas of New York City. With significant Jewish populations in key districts, his re-election strategy hinged on earning the trust and support of this community to ensure a strong Jewish voter turnout.
We worked closely with polling data and voter feedback to understand the challenges Bloomberg faced within the Jewish community. Although Bloomberg had a strong record, he wasn’t viewed as ‘in the community,’ something that’s important to close-knit Jewish communities when selecting government officials. Our solution was to reposition Bloomberg as someone relatable and fully engaged with the community. We conducted coordinated photo shoots in Jewish neighborhoods, involving local families and creating visuals that would speak directly to cultural values.
These images were used in a wide range of campaign materials, from direct mailers to door hangers and palm cards, all part of a targeted GOTV (Get Out the Vote) campaign. This multifaceted campaign helped make Mike Bloomberg more relatable to the very voters he was relying on.
Thanks to this targeted approach, Bloomberg saw a higher percentage of Jewish voters backing him than in previous elections. According to The New York Times, “He [Bloomberg] carried every Assembly district in which Jews predominate.” This re-election strategy strengthened Bloomberg's position and helped secure his role as Mayor for another term.
