ChesedChicago approached us with a beautiful idea: to create a national campaign that would create zechusim for single men and women. And what better way to earn zechusim than through limud Torah? At the same time, the campaign would raise vital funds to support their life-changing, shidduch-related initiatives.
We developed the branding and visual identity for "Shas for Shidduchim," an annual event where participants from across the Midwest raise funds and complete Shas under one roof as a zechus for shidduchim. Our marketing strategy included a comprehensive approach, combining digital marketing, click funnel tactics, email campaigns, and engaging video content. We also ran targeted ads in shidduch-related WhatsApp groups and enlisted shadchanim as ambassadors to promote the event.
Since then, the event has grown exponentially each year. We continue to manage all marketing efforts, from digital campaigns and print ads to onsite event materials, ensuring that "Shas for Shidduchim" remains a key annual event with increasing participation and sponsorships.
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The "Shas for Shidduchim" event has grown from an idea into a highly successful annual initiative, attracting more participants and sponsors each year. ChesedChicago continues to rely on our marketing and branding expertise, as our efforts have consistently expanded the event’s reach and impact, making it a vital part of the community’s calendar.
