The Lawrence Group.
The Challenge: (What Our Client Needed)
The Lawrence Group provides a wide range of commercial property services through a team of professionals with expertise in commercial leasing, brokerage, owner and tenant representation, sales, consulting and management.
Our Strategy: (What Bottom Line Did)
As the exclusive leasing agent for a number of properties, The Lawrence Group was looking to increase occupancy at the company’s premier Manhattan locations. To achieve their objectives, Bottom Line developed a creative, multi-channel campaign consisting of a series of direct mail postcards and email marketing.
The Result: (How the Client Benefitted)
Ongoing communication helped educate brokers about the high bonuses and other incentives being offered by The Lawrence Group.
The Lawrence Group
Categories: Commercial Real Estate, Multi-channel Marketing Campaign