Going Above & Beyond For Over-The-Counter Brand
The Challenge: (What our client needed)
Established close to three decades ago, Select Brand products are carried by major national wholesalers and found in more than 2,000 retail locations. Select Brand provides people with a comprehensive line of better “store brand” health, beauty and personal care products to help them live better, richer lives.
Our Strategy: (What Bottom Line did)
Bottom Line produced high quality sales and marketing materials to help the brand achieve aggressive sales goals. The main tools developed were a corporate website and sales presentation kit. Each item focused on communicating with retailers about the benefits of carrying the brand in their stores.
The Result: (How the client benefited)
According to Select Brand management and sales representatives with decades of industry experience, the materials were “right on target” and exactly what was needed.
Categories: Corporate, Branding, Wholesale, Retail, Marketing, Website