Pine Valley Center for Nursing & Rehab.
Marketing Campaign is Just What the Doctor Ordered!
The Challenge: (What Our Client Needed)
The Pine Valley Center for Rehabilitation and Nursing is a five-star rated long-term care facility in New York State. Pine Valley wanted to get its message out to Rockland County in order to increase admissions.
Our Strategy: (What Bottom Line Did)
To assist Pine Valley in achieving continued growth, we introduced a creative ad campaign which won industry acclaim. In addition, a website and newsletter helped inform the community about the unique services, programs and benefits offered by the facility. In each issue, one can read about the latest events, new programs and services, success stories, health tips and other news. Additional materials included a unique patient satisfaction survey form and public relations.
The Result: (How the Client Benefited)
The campaign provided Pine Valley with an effective medium to communicate with residents and former residents, families of residents, staff and members of the community. It raised the profile of the facility and helped establish it as the premier nursing and rehab facility in Rockland County.
Pine Valley Center for Nursing & Rehab
Categories: Corporate, Health Care, Marketing, Print Design, Advertising