The Client:

Hineni is an organization that has been at the forefront of the Jewish community, changing lives, inspiring hearts and bringing people closer to Judaism for over half a century. The brainchild of Rebbetzin Esther Jungreis, this organization has left a huge impact on the world at large. To celebrate the Rebbetzin and Hineni’s 50 years at the forefront of the world of Kiruv and awakening of Jewish hearts worldwide, Hineni sought to create a unique 50 Jubilee Dinner experience.

What Bottom Line Did:

Hineni approached Bottom Line to help develop all its marketing efforts and initiatives surrounding the dinner campaign. We meticulously took care of every detail of the project from start to finish and everything in between, from event concept, identity and planning, to creating the save the date cards and developing a custom invitation package.

Our web design team also developed a special website dedicated exclusively to the dinner event, using our custom dinner platform. The website prominently featured the date and location of the event, and served as a registration portal, allowing attendees easy access to place journal ads and reservations.

We also developed video teasers with dramatic calls to action and showcasing the breadth and scope of Hineni and the Rebbetzin’s work, portraying the dinner as a historic, can’t-miss event.

Building up the momentum in the weeks before the campaign, we developed a series of ads which ran in the media, inviting people to pay tribute to the Rebbetzin, as well as developed several press releases, comprehensive social media posts and e-blasts communicating the scope of Hineni and excitement for the event.

Bottom Line also created the template for the dinner journal and the identity for the design of the master pages, as well as all of the materials and banners at the event itself.

The Result:

Bottom Line Marketing Group was honored to have played a role in prompting the historic event which celebrated the Rebbetzin and Hineni’s legendary accomplishments in the Jewish community. The event was a momentous tribute that will be remembered in the hearts and minds of the hundreds of participants for many years to come.

Hineni Heritage Center

Categories: Non-Profit, Website, Print Advertising, Social Media, Dinner Campaign, Journal, Event Signage

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