Speaking Volumes: Dirshu World Siyum: A Celebration That Will Never Be Forgotten

The Challenge: (What Our Client Needed)

The rows of seats were filled to capacity on Monday night in Heichal Nokia (Nokia Stadium, also known as Yad Eliyahu Stadium), Tel Aviv’s premier sports arena. But instead of the usual crowd of sports fans, a huge, diverse group of Israel’s foremost Torah scholars were there to celebrate the Siyum HaShas. This siyum was one of several that were organized by the Dirshu organization.

This magnificent event served as the grand opening – the signature event in a chain of Torah celebrations that took place over the next few days, all under the banner of Dirshu. Dirshu was founded by and runs under the auspices of Rav Dovid Hofstedter, Dirshu’s Nasi. The organization sponsors a worldwide network of talmidei chachamim studying many areas of Torah, Halacha and Mussar, keeping to a fixed daily schedule, and being tested on all the material learned.

Preparations for the chain of Dirshu siyum events have been going on for months in order to ensure the events would run smoothly. A monumental team effort was required of Dirshu at every moment – and especially in the weeks and days leading up the actual events – to make everything connected to this most significant occasion a reality.

Our Strategy: (What Bottom Line Did)

For Bottom Line Marketing Group, it was an unprecedented zechus, opportunity, challenge and with great Siyata D’Shmaya, success. Our role was to let the world know of this astonishing event and what Dirshu means to the world. Not only did we handle the advertising, marketing and public relations campaign leading up to the event, but we led a team of a dozen writers, photographers, editors and I.T. personnel to each event in Eretz Yisrael, in order to deliver timely and accurate articles, inserts, ads and more to the American news media – under immense deadline pressures.

It has been an incredible zechus and honor to be involved in this monumental event and our work being a component in bringing about this great kavod haTorah.


Categories: Non-Profit Organization, Events, Print Advertising, Branding, Campaign

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