More Projects   To get out the Turner message to voters, Bottom Line Marketing Group developed the messaging of the campaign materials, including direct mail, newspaper advertising, online banner ads and even bus signage. Bottom Line also provided strategic counseling and guided the campaign’s messaging with sensitivity towards the Orthodox Jewish community’s cultural nuances. An example would be ensuring that … Read More

More Projects   When is helping a billionaire earn a dollar a year considered a good return on investment? When that billionaire is Michael Bloomberg who makes an election year promise to accept a one dollar annual salary if elected Mayor of New York City. Our job was to help him keep the job by playing a key role in … Read More