Teach Advocacy Network

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Teach Advocacy Network

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Teach Advocacy Network Shines in 24-hour Fundraising Campaign

The Client

Teach Advocacy Network, the nonpartisan public policy arm of the Orthodox Union, advocates to secure millions of dollars in government funding for non-public schools, including yeshivas and day schools. Their expansive network operates in New York, New Jersey, Florida, Pennsylvania, Maryland and California. Thanks to their efforts, 450 day schools and yeshivas receive vital government funding.

Situation

For its annual fundraising campaign, Teach NYS set out to raise money that would allow its team to advocate for increased security funding that would help keep our kids safe in school.

Challenge

Crowdfunding campaigns rely on grassroots efforts to help spread its message. A national organization, the Teach Advocacy Network spans the country, including branches in New York, New Jersey, Pennsylvania, Florida, Maryland and California. While their goals remain unified, each chapter of the Advocacy Network must cater to its own unique target market and messaging, as well as understand its state-specific government, laws and school funding environment.

Action

Bottom Line worked closely with Teach Advocacy Network to create a 24-hour fundraising campaign that matched all donations dollar for dollar. We developed a strategic campaign to individually target its six divisions and their own specific networks.

While security funding is vital to the safety of our children, we felt the campaign needed a more relatable and invigorating persona. We wanted people to embrace the cause and take it to heart. Using vibrant colors and a creative design, we developed a campaign identity that spoke to people.

Each campaign’s message was tailored to match the needs of each state and ensure we did more than simply reach our market, but connect with it. We employed a variety of advertising mediums to market the campaign, including hourly posts on social media, multiple e-blasts with content specific to each state and print and digital ads.

We also developed custom emails that individual donors sent to their friends and family to spread awareness. On campaign day, Bottom Line oversaw Teach Advocacy network’s call center, which allowed us to remain in sync with the campaign’s activity. This helped us to create new, inspired content in real time that maintained momentum throughout the day.

Results

At day’s end, we had surpassed our original goal and raised $275,881. With the help of this campaign, Teach Advocacy Network can continue its advocacy efforts and keep our children safer in school.


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