RBK Legacy Campaign

RBK Legacy Campaign

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The Client:

A true visionary founded the Yeshiva of South Shore: Rav Binyamin Kamenetzky zt’l. In his honor, the Yeshiva of South Shore launched a comprehensive Legacy Campaign, to “honor his legacy and build our future.” One of the primary goals of this campaign was to raise funds to ensure the continuity of his incredible work.

The Challenge:

This was no simple dinner campaign, nor was it a simple fundraising campaign. It was composed of a Legacy Dinner, a Memorial Shabbos, a Building Campaign, and a Yahrtzeit Commemoration. In order to accomplish the scope of the Yeshiva’s vast goals, the campaign had to be eye-catching, but always remain dignified and true to Rav Binyamin’s legacy.

The Solution:

(Or more accurately, the solutions.) This campaign was multifaceted and, therefore, required multichannel marketing initiatives. We created countless marketing components with one consistent and seamless identity. We kept the identity of the campaign current and up-to-date, but befitting of Rav Binyamin’s legacy.

For this multichannel marketing campaign, we really hit the road. We created an eye-catching billboard to broadcast the campaign’s message to the world. Of course, a campaign like this is most effective when it is executed in conjunction with other marketing details. Coincidentally, that’s just what we did😊.

We created a series of advertisements, a beautiful brochure, the myriad components necessary for a dinner campaign, a website with functional platforms, and a beautiful hardcover memorial book, among other things. Thankfully, the campaign was a success and as always, it was an honor to campaign for a cause.

Yeshiva of South Shore
RBK Legacy Campaign

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