Bank United

Bank United

Bank United.

Though ranked #3 on Forbes Magazine’s list of “Best Banks in America” in January 2015, BankUnited considers itself your “neighborhood bank.” It offers concierge-style banking from experts with a wealth of knowledge and experience in consumer, small business and commercial banking products and services.

With the goal in mind to communicate their capabilities, and to let the public know that whenever they need a bank, just “bank on us,” BankUnited set out to create a unique and compelling ad to appeal to the Brooklyn community. Bottom Line developed an ad, showcasing the Brooklyn Bridge, and using strong messaging to lend to a feeling of good ol’ Brooklyn pride.


Bank United

Categories: Corporate, Print Advertising, Campaign

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