Bottom Line Introduces Acheinu To The World
The Challenge: (What Our Client Needed)
Guided by Gedolei Yisrael, Acheinu is a kiruv movement that was founded 18 years ago to bridge the wide gap separating so many Israeli children from the beauty of their mesorah. Staffed by Bâ€™nei Torah who are trained in the latest kiruv techniques, Acheinu has had tremendous success and obvious Siyata dâ€™Shmaya in attaining its goals. More than 90% of its charges continue to attend yeshivos and Bais Yaakovs. In 2004, Bottom Line joined forces with Acheinu to take this amazing organization â€“ which was virtually unknown outside Israel â€“ and connect with the hearts and minds of donors in the United States.
Our Strategy: (What Bottom Line Did)
Bottom Line created all technical and relationship fundraising marketing materials for the organization in North America. A long-term strategic marketing and fundraising plan was developed around the organizationâ€™s mission and identity.
The plan uses the following multi-marketing channels throughout the year:
-Â Direct mail (including the popular annual Acheinu Gedolim Calendar), print and radio advertising, newspaper inserts and public relations.
-Â Acheinuâ€™s Annual Lakewood Asifa, which draws a massive crowd of close to 1,500 people in Bais Faiga Hall.
-Â Relationship marketing materials developed to assist the Executive Director of Acheinu in leveraging the excitement surrounding events and personal solicitations of large donors.
-Â Lectures, parlor meetings and other events.
-Â Promotion of Acheinuâ€™s International Kiruv Conference.
The Result: (How the Client Benefitted)
Through events, ongoing branding, relationship and technical fundraising, Acheinu built a nucleus containing thousands of loyal donors â€“ developed from the ground up. Ongoing fundraising and awareness campaigns continue to help support Acheinuâ€™s important work and cement the organization’s leadership position in kiruv.
Categories: Non-Profit, Publicity, Campaign, Branding, Fundraising, Marketing, Events